SEO | Widhadh

Bucket testing for conversion

On May 2, 2012 By widhadh

There are a few tools that larger websites commonly use for bucket testing, also referred to as a A/B testing, Multivariate testing or similar. Whether you are using the “Taguchi” method for testing or if you are doing a simplistic split run test, the principle is the same: can you achieve a greater conversion rate [...]

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Over optimization & impact on user behavior

On April 25, 2012 By widhadh

The most important thing to drive maximum results from search engine results page (SERPs) to your natural search listing is, “click encouragement.” If your listing ranks well but reads poorly, the CTR will be lower than expected at that position, relative to what a search engine (Google, Bing, Yahoo) would expect to see for such [...]

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One square to rule them all?

On March 1, 2012 By widhadh

Compared to a few competitors, Squareup has it together. Their technology is clearly ahead of the curve, including adaptable HTML 5, modern CSS, clear and singular messaging for ease of pass-a-long. For those of you who don’t know who Squareup is, they help you accept credit cards through your phone with a [...]

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The tortoise and the hare: online, the slow lose

On February 24, 2012 By widhadh

It’s been a few years since Google first released their study (PDF) about how page speed impacts user behavior. For me, this was the first pivotal wake up call that turned the light bulb on. I had not acknowledged, even in my own head, the bias I felt towards slower loading web pages but [...]

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How to start building your communication foundation

On February 10, 2012 By widhadh

I’ve read a few things that are a good touchstone for what I’m about to discuss. The Wheel of Time, by Robert Jordan, I would say is the most epic and amazing fantasy series ever. Brandon Sanderson, for the last few books, has done an incredible job to bring things so close to finale after [...]

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Piece for Inspirationfeed

On February 9, 2012 By widhadh

View my article on Inspirationfeed: The Free Cycle: Every Market Incumbent’s Achilles Heel

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Earned media is king: how influencer generated content can drive value

On January 28, 2012 By widhadh

In Marketing, earned media is king. Google has tons of engaged, rabid fans. So do Apple, Facebook, Amazon, Twitter, Craigslist, etc. Each and every brand that excels online decided, early on in their dominating trajectory, that they would build and nurture relationships with the outside world.

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Which factors encourage word of mouth?

On January 27, 2012 By widhadh

Why do people talk about products? What makes them social about a service or device?

Extreme enjoyment is one major reason, along with it’s ugly twin, extreme disappointment. Wow factor! The iPhone, lends itself to cultist adoration and mass fanaticism, to convince me to use another phone someone would really have to wow [...]

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Social Media Strategy 2012

On January 24, 2012 By widhadh

Download the original PowerPoint.

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Model of word of mouth theories of influence

On January 24, 2012 By widhadh

As you can see from the chart below from the research paper from Elsevier, we have a model of word of mouth that is a summary of a few different theories on viral marketing and how WOM (word of mouth) spreads and influences prospects from [...]

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Bucket testing for conversion

Over optimization & impact on user behavior

One square to rule them all?

The tortoise and the hare: online, the slow lose

Piece for Inspirationfeed

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Transcendence: the state of the new global disruption

The new data layer of platform development for next generation tech products

High performance websites, moving beyond the page speed average

Developing like golem, when my precious is more valueable than a viable business model

Integrated marketing - how to get maximum scale across channels

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