SEO | Widhadh

One square to rule them all?

On March 1, 2012 By widhadh

Compared to a few competitors, Squareup has it together. Their technology is clearly ahead of the curve, including adaptable HTML 5, modern CSS, clear and singular messaging for ease of pass-a-long. For those of you who don’t know who Squareup is, they help you accept credit cards through your phone with a [...]

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The tortoise and the hare: online, the slow lose

On February 24, 2012 By widhadh

It’s been a few years since Google first released their study (PDF) about how page speed impacts user behavior. For me, this was the first pivotal wake up call that turned the light bulb on. I had not acknowledged, even in my own head, the bias I felt towards slower loading web pages but [...]

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How to start building your communication foundation

On February 10, 2012 By widhadh

I’ve read a few things that are a good touchstone for what I’m about to discuss. The Wheel of Time, by Robert Jordan, I would say is the most epic and amazing fantasy series ever. Brandon Sanderson, for the last few books, has done an incredible job to bring things so close to finale after [...]

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Piece for Inspirationfeed

On February 9, 2012 By widhadh

View my article on Inspirationfeed: The Free Cycle: Every Market Incumbent’s Achilles Heel

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Earned media is king: how influencer generated content can drive value

On January 28, 2012 By widhadh

In Marketing, earned media is king. Google has tons of engaged, rabid fans. So do Apple, Facebook, Amazon, Twitter, Craigslist, etc. Each and every brand that excels online decided, early on in their dominating trajectory, that they would build and nurture relationships with the outside world.

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Which factors encourage word of mouth?

On January 27, 2012 By widhadh

Why do people talk about products? What makes them social about a service or device?

Extreme enjoyment is one major reason, along with it’s ugly twin, extreme disappointment. Wow factor! The iPhone, lends itself to cultist adoration and mass fanaticism, to convince me to use another phone someone would really have to wow [...]

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Social Media Strategy 2012

On January 24, 2012 By widhadh

Download the original PowerPoint.

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Model of word of mouth theories of influence

On January 24, 2012 By widhadh

As you can see from the chart below from the research paper from Elsevier, we have a model of word of mouth that is a summary of a few different theories on viral marketing and how WOM (word of mouth) spreads and influences prospects from [...]

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Code Compliance: Why it is important and how to measure it.

On January 11, 2012 By widhadh

Code compliance and standards are important because you want to be able to rely on your web page functioning as you designed it to rather than it varying from device to device. I know it has no correlative SEO benefits but I aalways recommend at least checking so you know where you are at.

There [...]

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What makes you an internet outlier? Your H.E.M.

On November 10, 2011 By widhadh

The great thing is that each factor can be calculated without relying on rankings.

What makes you an internet outlier… click to view the whole preso in pdf – A Search engine agnostic measure of what makes a site an internet success. Is this possible?

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One square to rule them all?

The tortoise and the hare: online, the slow lose

Piece for Inspirationfeed

Code Compliance: Why it is important and how to measure it.

What makes you an internet outlier? Your H.E.M.

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When was the last time you asked yourself, what message is our business sending?

From Submarines to Flying Cars

Wanelo, custom shopping with an interesting twist

Pompting people to make choices between two options that have only one reasonable choice is a poor experience

How to add an easy to use share box to embed images on your wordpress blog

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