Widhadh Waheed's work, play and thoughts: Widhadh.com

Piece for Inspirationfeed

On February 9, 2012 By widhadh

View my article on Inspirationfeed: The Free Cycle: Every Market Incumbent’s Achilles Heel

Earned media is king: how influencer generated content can drive value

On January 28, 2012 By widhadh

In Marketing, earned media is king. Google has tons of engaged, rabid fans. So do Apple, Facebook, Amazon, Twitter, Craigslist, etc. Each and every brand that excels online decided, early on in their dominating trajectory, that they would build and nurture relationships with the outside world.

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Which factors encourage word of mouth?

On January 27, 2012 By widhadh

Why do people talk about products? What makes them social about a service or device?

Extreme enjoyment is one major reason, along with it’s ugly twin, extreme disappointment. Wow factor! The iPhone, lends itself to cultist adoration and mass fanaticism, to convince me to use another phone someone would really have to wow [...]

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Niche marketing at scale, how the best businesses move along every axis

On January 26, 2012 By widhadh

The best companies do niche marketing at scale. When you consider a go to market strategy, you have to aim at a niche, then scale the number of niches either vertically or horizontally. By doing this, you’ll develop large numbers of engaged fans and achieve greater long term mind share. The key is progressively acquiring [...]

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Social Media Strategy 2012

On January 24, 2012 By widhadh

Download the original PowerPoint.

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Model of word of mouth theories of influence

On January 24, 2012 By widhadh

As you can see from the chart below from the research paper from Elsevier, we have a model of word of mouth that is a summary of a few different theories on viral marketing and how WOM (word of mouth) spreads and influences prospects from [...]

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Three Key Factors of a Transformative Web Strategy

On January 18, 2012 By widhadh

The public internet has been around for decades. Broadband, online video and the merging of TV and the computer have been around for nearly a decade and a half (WebTV). Based on a detailed analysis of the why’s and how’s of the best internet and tech companies in the world, from Google to TripAdvisor, to [...]

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FunAdvice mobile interface concept

On January 13, 2012 By widhadh

Why does a social network need a good mobile interface?

Even without an app, FunAdvice grew the share of mobile audience 100′s of % in growth over the last few years. At one point, our mobile usage spiked from 8% to 25%, and this was a few years ago. The reason for the mobile adoption [...]

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One Box Social Please

On January 13, 2012 By widhadh

I love the idea of having one actionable place on the page where you can post everything, whether you are starting a chat or posting an update or question. Something like this:Clicking within the field to start typing would expand it to:

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Code Compliance: Why it is important and how to measure it.

On January 11, 2012 By widhadh

Code compliance and standards are important because you want to be able to rely on your web page functioning as you designed it to rather than it varying from device to device. I know it has no correlative SEO benefits but I aalways recommend at least checking so you know where you are at.

There [...]

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Piece for Inspirationfeed

Niche marketing at scale, how the best businesses move along every axis

Three Key Factors of a Transformative Web Strategy

FunAdvice mobile interface concept

One Box Social Please

Code Compliance: Why it is important and how to measure it.

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When was the last time you asked yourself, what message is our business sending?

From Submarines to Flying Cars

Wanelo, custom shopping with an interesting twist

Pompting people to make choices between two options that have only one reasonable choice is a poor experience

How to add an easy to use share box to embed images on your wordpress blog

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When was the last time you asked yourself, what message is our business sending?

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