FunAdvice changed the home page from a product centric experience to one centered on search. As a result, it’s a lot harder to see what’s in the product than before. I’ve always wanted to show people what something does, before asking them for anything – it makes for a more engaging experience. Take a look at the old page:What this page does that the new page does not:

  1. Gives you an immediate sense of the features of the product
  2. Gives you instant gratification – chat, if you want (you don’t have to) with a stranger or member of the site.
  3. Trending topics – questions and other content that’s happening right now, freshly updated rather than randomly selected from our database of popular questions.
  4. Sample members that were selected by similarity, geo targeting on the home page so you can get a sense of what kind of people are part of the more than 250,000 members of the site.
  5. Social proof – by showing members of the site, you know right away, people are using it and on it *right now*. The current site gives none of this re-assurance.

Anyway, that’s my “FunAdvice,” thought for the week.

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