FunAdvice changed the home page from a product centric experience to one centered on search. As a result, it’s a lot harder to see what’s in the product than before. I’ve always wanted to show people what something does, before asking them for anything – it makes for a more engaging experience. Take a look at the old page:
What this page does that the new page does not:
- Gives you an immediate sense of the features of the product
- Gives you instant gratification – chat, if you want (you don’t have to) with a stranger or member of the site.
- Trending topics – questions and other content that’s happening right now, freshly updated rather than randomly selected from our database of popular questions.
- Sample members that were selected by similarity, geo targeting on the home page so you can get a sense of what kind of people are part of the more than 250,000 members of the site.
- Social proof – by showing members of the site, you know right away, people are using it and on it *right now*. The current site gives none of this re-assurance.
Anyway, that’s my “FunAdvice,” thought for the week.
