Innovative product manager, online marketing director, and company leader with more than 10 years of experience driving product development, Internet traffic and revenue by expertly aligning resources with corporate objectives. Expertise elevating search engine rankings and profitability through skillful execution of product development, affiliate marketing, SEO, and other initiatives. Strategically manages resources to create new products, including social software used by 60 million worldwide. Proven team leader focused on creating effective teams, controlling popular keywords, and exceeding objectives. Areas of expertise:
FUNADVICE.COM, Cupertino, California / Male, Maldives • 2003- Jan 2012
Social network that enables millions of monthly users to ask questions, get answers, and make friends.
Vice President / Co-Founder: Commands product development and overall P&L for company, including managing offshore development team in China, online marketing teams in Florida and Canada, and college interns. Spearheads all product design, SEO and SMM programs. Leads new product development, including designing product specifications, participating in R&D, and conceptualizing / developing follow-up products. Directs product strategy, community management, and marketing efforts. Achieved comScore ranking as second fastest growing U.S. social network in 2009 and grew traffic from 75,000 visitors in 2006 to 5.3 million in 2011 by implementing SEO and online outreach tactics. Slashed operating costs 75 percent in past 2 years and grew revenue 50 percent annually from 2006 to 2010 by working with design, development, and marketing teams to reach business targets. Enhanced traffic, conversions, and user satisfaction by authoring product requirement documents.
ASENYO, Cupertino, California • 2006-2009
SEO consulting firm that served Fortune 500 media companies and technology startups.
CEO / Co-Founder: Co-founded company, and managed implementation of SEO strategies, staffing, and resource allocation for wide array of clients. Spearheaded business development and account management efforts. Consulted with clients to understand project requirements and sell company capabilities. Developed best practice documents for social media, link building, and conversion optimization. Designed SEO reporting platform and SEO reporting / analysis tools. Tracked and reported SEO results for clients using proprietary and third party tools including Omniture, Google Analytics, and Web Trends.
Established company as thought leader by positioning management team as SEO experts and leveraging personal connections to land Yahoo as company’s first major client. Contributed to successful start-up of high profile clients including Photobucket, SideStep, and Kaboodle by innovating SEO tactics that accelerated website revenue and user engagement. Increased website traffic quality and conversion rates by consulting with clients to share proprietary social media, user behavior, and testing methodology insights.
WAIMEA HOLDINGS, Redwood Shores, California • 2003-2004
Online marketing consulting firm, that specialized in website development, SEO, and SEM strategies.
Co-Founder: Created and promoted network of 12 education-related websites in only 11 months. Oversaw design and development of websites, including coding HTML and writing page content. Generated revenue and website traffic by planning and executing highly effective SEO and SEM strategies for thousands of keywords. Promoted network websites by innovating link acquisition tactics. Executed affiliated marketing plans and programs. Conducted keyword analysis and research.
Attained positive ROI and enabled company sale to PLATFORM EDUCATION for 400 percent of annual revenue by implementing link building, affiliate marketing, SEO, and SEM strategies.
MAKUNU, New York, New York • 2000-2002
Search engine with revolutionary interface that included search history and social bookmarking.
Co-Founder: Oversaw design and development of website, including coding HTML and writing page content. Designed and produced transformative search engine interface that included web search history. Revolutionized bookmarking through a tag based interface that could be shared among friends.
- Makunu (2000 – 2002)
- Waimea Holdings (2003 – 2004)
- Asenyo (2006 – 2009)
- FunAdvice(2003 – 2012)
- Design & Typography (2000 – 2012)
- Online Marketing (2000 – 2012)
- Product Development (2000 – 2012)
- HTML 5
- CSS 3
- PowerPoint, Excel, Word
- Basic Skills with Ruby on Rails and iOS dev.