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I’ve read a few things that are a good touchstone for what I’m about to discuss. The Wheel of Time, by Robert Jordan, I would say is the most epic and amazing fantasy series ever. Brandon Sanderson, for the last few books, has done an incredible job to bring things so close to finale after [...]
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In Marketing, earned media is king. Google has tons of engaged, rabid fans. So do Apple, Facebook, Amazon, Twitter, Craigslist, etc. Each and every brand that excels online decided, early on in their dominating trajectory, that they would build and nurture relationships with the outside world.
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Why do people talk about products? What makes them social about a service or device?
Extreme enjoyment is one major reason, along with it’s ugly twin, extreme disappointment. Wow factor! The iPhone, lends itself to cultist adoration and mass fanaticism, to convince me to use another phone someone would really have to wow [...]
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The best companies do niche marketing at scale. When you consider a go to market strategy, you have to aim at a niche, then scale the number of niches either vertically or horizontally. By doing this, you’ll develop large numbers of engaged fans and achieve greater long term mind share. The key is progressively acquiring [...]
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As you can see from the chart below from the research paper from Elsevier, we have a model of word of mouth that is a summary of a few different theories on viral marketing and how WOM (word of mouth) spreads and influences prospects from [...]
Keep Reading →The public internet has been around for decades. Broadband, online video and the merging of TV and the computer have been around for nearly a decade and a half (WebTV). Based on a detailed analysis of the why’s and how’s of the best internet and tech companies in the world, from Google to TripAdvisor, to [...]
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Why does a social network need a good mobile interface?
Even without an app, FunAdvice grew the share of mobile audience 100′s of % in growth over the last few years. At one point, our mobile usage spiked from 8% to 25%, and this was a few years ago. The reason for the mobile adoption [...]
Keep Reading →I love the idea of having one actionable place on the page where you can post everything, whether you are starting a chat or posting an update or question. Something like this:Clicking within the field to start typing would expand it to:
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