After finishing my short book and then publishing it for free for a five day test, I learned a fair bit about demand. First, there is the initial break out period, where you can expect to receive the most attention. Then the follow up period, where you will receive less attention but still a fair amount. At the back half of the five day stretch, you’re into D and F letter grade territory, compared to the front half. The stats on this blog also reflect this same trend over that week. A week later, with Pinterest photos and tweets, the blog is getting one half the traffic it was getting from any given day during the free book week. While a limited sample, this suggests that writing a book would trump other social strategies for promoting a site and one’s expertise in a given subject.
As the site was getting more modest traffic before the free book, I’d say that the launch was a success. The new “low” is also higher as a result than the previous low, suggesting the continued tweets and posts are helping. However, the book has only been borrowed once in the time since the free period, suggesting perhaps that in a category like marketing, reviews and ratings may be even more important. From experiments with other categories, ebook sales can be expected in action, adventure, thriller and other categories as a given, with a low price point, after a free test such as this one with the marketing book.
The next phase of the book will take longer, as the goal is to envision a place far into the future, where many of these macro trends have played out to their logical extreme. The overaching goal of the second half is to give us a bird’s eye view of the some of the technology innovations which will disrupt and impact our shifting media landscape.
Thanks for reading; there’s more to come.